iCrossing, a global digital marketing agency, announced that it has been selected by Sunrun, a dedicated residential solar company, to manage its display and performance media and content marketing.
Sunrun, which helps families install high quality solar systems on their homes and reduce their electric bill by an average of 20%, has charged iCrossing with driving brand consideration and leveraging digital media to introduce new consumers to the benefits of home solar. The agency will manage Sunrun’s digital display media, search engine marketing (SEM), search engine optimization (SEO), content marketing and conduct user experience research.
“iCrossing impressed us with their cross-channel knowledge and innovative approach to elevating some of the world’s largest brands across all forms of digital media,” said Michael Grasso, chief marketing officer at Sunrun. “Our companies share a long history of innovation, so they were the clear choice to lead our digital marketing efforts as we continue to increase consumer adoption of solar energy nationwide.”
“Innovation is part of Sunrun’s DNA,” said Dave Johnson, chief client officer at iCrossing. “We’re thrilled to partner with such a forward-thinking company, and look forward to leveraging our digital media and content skills to introduce their vision for solar energy to more consumers.”
Work for the account is being led out of iCrossing’s San Francisco office.