World’s leading microinverter systems company celebrates with launch of awareness campaign to support new era of solar energy in the country.
Enphase Energy. today announced the celebration of its second year in the Dutch photovoltaic market as well as the cumulative installation of 3,000 Enphase systems within two years. Translated into numbers, this means that the overall Enphase installations have produced more than 6.5GWh of clean energy so far, equivalent to offsetting over 4,500 tons of CO2. Enphase, which has been active in The Netherlands since the first Enphase System was installed on March 10, 2012, two years ago today, has rapidly gained recognition among installers in this vibrant and growing market for both residential and small commercial solar. To celebrate its anniversary and accomplishments, the company is launching an awareness campaign on the importance of renewable and solar energy in Dutch people’s lives.
“Steady increases in energy prices, combined with recent government decisions to stop solar subsidies, have encouraged the Dutch to look for best-in-class performing solar system technology that ensures superior benefits and long-term production yields compared to traditional inverters. As a result, we are delighted to see the advanced Enphase System becoming a standard of choice,” said Olivier Jacques, managing director for Enphase Europe, Middle East and Africa.
Embracing the 16 percent by 2020 goal set by the European Union, the Netherlands has been driving for decentralised renewable energy production and increased use of solar energy. From a modest start of 13MW of PV in 2000, growing to 68MW in 2009, total cumulative installed PV started to double each year from 2009 onward to reach 340MW in 2012 and 665.47MW in 2013, according to Rijkswaterstaat, Ministerie van Infrastructuur en Milieu. With a major focus on residential rooftop solar, which accounted for over 60 percent of the total installations last year according to the Centraal Bureau voor de Statistiek (CBS), Enphase technology is ideally suited for the Dutch market. After several changes to solar incentive schemes during the last two years, the Dutch PV market has now entered a subsidy-free era. This is paving the way for new exploitation models, including self-consumption, where optimal solar system production becomes even more important when choosing system technologies.
“The Dutch are one of the most receptive populations in Europe regarding renewables, and the desire for energy independance is becoming the main driver for solar adoption in The Netherlands,” said Maxime Boiron, marketing director for Enphase Europe, Middle East and Africa. “The Enphase Empowering You campaign is a testimonial for what is likely to happen in other European countries once feed-in-tariffs are gone. It is amazing to see Dutch people leading this energy revolution.”
The Empowering You campaign can be found on the Dutch Enphase website and Enphase social media as well as on the most popular online and offline Dutch publications starting from March 12, 2014. Campaign content will involve Dutch solar advocates as well as Enphase partners and customers.