Buyer’s guides offer solar companies access to consumers at their moment of need

While we’ve known light could be transformed into electricity as early as 1839, it wasn’t until the 1950s that the first commercially available solar cells were introduced. Since then, the solar energy industry has grown rapidly—especially over the past few years, with almost 600,000 buildings in the United States using solar as an energy source.

Although solar power has become a mainstream and more affordable option, it still represents a significant investment for consumers, with installment, reliability, service contracts and potentially complicated interactions with existing utilities to think about. And, as with any fast-growth vertical, there are always a few dishonest brands that gives consumers a bad taste for the industry.

As more companies move into the industry, it’s critical for brands to focus on maintaining a positive reputation on online review sites and other sites where customers and potential customers engage with each other. Third-party review sites like ConsumerAffairs provide valuable resources to both consumers considering solar power and the brands they are considering.

1. For consumers, access to unbiased information and verified reviews – even though prices have dropped dramatically, switching to solar is still a significant investment for consumers. ConsumerAffairs’ buyer’s guide offers expert information about financing, cost and savings and equipment.
2. For brands, access to consumers at their moment of need – 78% of consumers take at least a quick look at reviews prior to making purchasing decisions. If a company has nothing but negative reviews, or no reviews at all, consumers may head to a company with a better reputation.
3. For consumers, access to brands’ customer service channels – And for brands, access to their least satisfied customers. Reputation is the strongest sales tool available in the modern marketplace. Partnering with third-party review sites gives your customer service team the ability to engage and improve the experiences of your customers.

See the Solar Energy buyer’s guide.

Solar Power World