CohnReznick, a large accounting, tax, and advisory firm in the United States, said Hall of Fame baseball manager Joe Torre will continue to serve as its national spokesperson and unveiled its new, multimillion dollar advertising campaign designed to convey the firm’s deep expertise helping clients navigate and succeed in today’s changing business landscape.
CohnReznick, a large accounting, tax, and advisory firm in the United States, said Hall of Fame baseball manager Joe Torre will continue to serve as its national spokesperson and unveiled its new, multimillion dollar advertising campaign designed to convey the firm’s deep expertise helping clients navigate and succeed in today’s changing business landscape.
The “Game Changer” campaign features Joe Torre, legendary baseball manager, EVP of Operations at Major League Baseball, and 2014 National Baseball Hall of Fame electee.
The ad series, designed to reach target market decision-makers and featuring Torre, will run in national business and key trade publications, top-market and national radio spots, integrated sponsorships, digital/mobile ads, including native content, and social media sponsored posts.
Additionally, the campaign includes outdoor placements and inclusions on commuter rail lines originating in strategic markets. The campaign will also target key industry trade print and online outlets, focusing on many of the Firm’s practice areas, such as affordable housing, commercial real estate, private equity, renewable energy, and the specialized services of CohnReznick Advisory Group.
The campaign’s theme, “Game Changer,” reflects the critical importance of tapping proven performance, expertise, and insight during important and complex times. The firm’s clients and prospective clients face many uncertainties in today’s business environment, but CohnReznick’s partner-led approach helps clients overcome those business challenges through measurable, results-based solutions.
The ads reinforce CohnReznick’s strong and relevant industry expertise and its strategic, transformative, and forward-thinking advice for clients. Torre is featured with eye-catching game-changer themes, underlining the need to master the uncertainty in the market that many of clients face every day. The language in the campaign underscores the firm’s core belief and attribute – that forward thinking creates results.
Torre also embodies many of the campaign’s themes, being a leader, but also a game-changer himself. As an accomplished manager, Joe exemplifies the same characteristics that the firm’s legacy was built on — excellence, integrity, dedication, proven performance, philanthropy, and results-driven leadership. Torre aligns with the brand – proven performers, leaders, team players, and nationally recognized-experts in their field.
The advertising campaign was created by Source Communications, an integrated marketing agency headquartered in Hackensack, N.J., with a particular strength in sports marketing strategy and activation.
The relationship with Torre extends beyond business, into charitable commitments. CohnReznick CARES, the firm’s community service “call to action” that demonstrates its commitment to community, advocacy, responsibility,education and service, supports Torre’s Safe At Home Foundation, which aims to end the cycle of domestic violence and save lives.
The Safe At Home Foundation is one of the four national charities CohnReznick CARES supports as part of the Firm’s deep commitment to community involvement. CohnReznick not only supports foundation-related events, but hosts its own golf tournament to raise money for the Safe At Home Foundation each year. Since CohnReznick started working with the Safe At Home Foundation, it has raised nearly $600,000 for the cause.
Want more? Try these articles:
CohnReznick Think Energy Powers Necker Island Renewable Energy Deal
Puerto Rico’s Lag In Renewable Energy Implementation Could Kill Solar
Solar Speaks: A Conversation With Rob Sternthal of Reznick Capital Markets