Sungevity will partner with E.ON Benelux, a division of one of the world’s largest investor-owned utility companies, under which Sungevity will offer its turnkey solar energy service to E.ON’s base of customers in the Netherlands on a co-branded basis.
The partnership is expected to expand to other European countries in the near future and is part of Sungevity’s increased focus on international expansion, which is expected to include a full range of marketing initiatives and strategic partnerships in targeted markets around the globe.
E.ON SE last month made a strategic investment in Sungevity that set the stage for the current partnership and helped the solar energy provider raise a total of $70 million in new equity financing from a consortium of new and existing investors. E.ON has been successful in the solar business in multiple European countries, entered the Dutch solar market in 2012, and plans to use the partnership with Sungevity to expand its solar energy footprint.
To facilitate its European expansion, Sungevity has converted its minority stake in Dutch solar startup Zonline to full ownership. Sungevity will retain and expand the Zonline workforce, including CEO Frank Goovaerts and founder Roebyem Anders, and rebrand the company as Sungevity Netherlands.
The new entity will serve as Sungevity’s European headquarters, and will manage and support the solar services provided to E.ON customers as well as other Sungevity customers acquired through separate marketing initiatives and partnerships. Sungevity’s acquisition of Zonline closed on May 22, 2014.
Sungevity first entered the European market through a joint venture partnership with Zonline announced in November 2011, and launched its brand in Australia in April 2012.