Juhl Renewable Energy Systems, a subsidiary of Juhl Energy and provider of solar, wind and battery storage systems, was recently named lead contractor for all rooftop installations through Solar Chicago, a new program serving Chicago, Ill., and several neighboring villages.
Solar Chicago is offering rooftop solar panel installations to residential property owners through September 30th at 25% below market rates through a partnership with the World Wildlife Fund (WWF) and Vote Solar. The idea is to jumpstart solar installations in the city, according to Chicago’s Chief Sustainability Officer Karen Weigert. Similar programs have kicked off hundreds of installations in other regions, she said.
“We think of this as a way to bring more people into thinking about solar as an option,” says Weigert. “And as the market gets stronger with more installations happening in Chicago, we expect there to be more and more growth.”
“In just the first few days, we have had over 700 individuals register, a terrific start to the program and already exceeding our expectations,” says Chuck VonDrehle, VP of sales at Juhl Energy. “We are starting to see these types of initiatives surfacing in several other regions of the country, and it really confirms the growing demand for sensible renewable energy solutions. Instead of a just a roof over your head, you can now have a clean energy solution that is not only reducing your energy costs, but also the carbon footprints of the city and states across the country.”
Juhl Renewable Energy Systems partnered with Microgrid Solar and local Chicago-based installation contractors Ailey Solar and Kapital Electric to jointly submit a coordinated proposal in response to a competitive Request for Proposal solicitation issued by the Solar Chicago Program Administrator, Vote Solar, a 501(c) 3 non-profit organization. A community evaluation committee selected the Juhl Renewable Energy Systems team as the Solar Chicago contractor. In addition to helping participants determine if solar is a good fit for their home, the team will also offer financing through Admirals Bank.
The city is paying nothing under the program, which stems from a WWF grant. WWF contracted with Vote Solar and the Chicago-based Environmental Law and Policy Center to administer the program.
Sarah Wochos, co-legislative director of the Environmental Law and Policy Center, said her organization’s role is to get the word out about the program.
“We have contacted every alderman, every neighborhood group, every book club, every chamber of commerce organization,” she says. “We see value in trying to help push these types of opportunities into the public space. The more that it happens, the quicker the market grows.”
According to Vote Solar, allowing the solar industry to serve an aggregated group of homeowners rather than many small residential customers lowers customer acquisition costs for solar companies, and results in lower pricing and attractive terms for participants. In addition to the discounted program pricing, homeowners who complete a project through Solar Chicago will take advantage of a Federal tax credit current set to expire in 2016 (30% of the cost of a project) and a rebate from the selected contractor team that increases as more homeowners go solar through the program.
“Solar Chicago provides a new way of tackling the challenge of solar soft costs head on, effectively lowering customer marketing and acquisition cost while reducing complexity for homeowners,” says Jessie Denver, program director for Vote Solar. “The program will also help to bring solar energy into the mainstream in this region, enabling community engagement in local sustainability and economic development goals.”
Juhl Energy’s engineering consulting division PEC (Power Engineers Collaborative) will support the company’s project management efforts including energy modeling, and the design and installation of the solar projects.
Interested homeowners can visit the program website to register. Once registered, they will be connected with Juhl Energy/MicroGrid Solar to schedule their site evaluation and receive a proposal. Registration does not obligate homeowners moving forward.