The team from KDH Solar (No. 60 on the Solar Power World Top 400 list), up on a roof
KDH Solar (No. 60 on the Solar Power World Top 400 list), a rooftop residential solar manufacturer, believes social media has turned them into the powerhouse solar installer they are today. We asked President and CEO Robert Mendoza to explore how his company uses social media to build its reputation in the community — and spread the message about the advantages of solar power to the public at large.
SPW: With a company as big as KDH, how has social media helped your company?
RM: KDH takes pride in the social good that renewable energy — specifically solar PV — creates for our local community. We wanted to connect with other companies and organizations with the same good intentions to share those stories, and we were able to make those connections most effectively through social media. It is this type of relationship building that has generated more recognition for KDH Solar.
SPW: What channels do you use, and what works best for you?
Robert Mendoza, President and CEO of KDH Solar
RM: KDH Solar is active on both of its Facebook pages (one for KDH Solar and its another for its parent company KDH Builder) and its LinkedIn profile. Additionally, KDH has a local presence through its Google+ page.
SPW: Why have you chosen to get involved in social media?
RM: KDH Solar primarily wanted to connect to its customers and the communities that support solar energy. On a proactive front, KDH Solar’s social media channels create forums for dialogue about the evolving landscape of renewable energy.
SPW: Is there a social media channel you think works better than another?
RM: Facebook provides multiple outlets through which we touch our customers who are clearly using similar social networks. At any moment during any day, we can share a thought or engage our followers — and our customers are actively engaging with us.
SPW: Do you think social media will stick and why?
RM: With the continued expansion of globalization, you need as many methods of connecting with your current customers and potential customers. We have found social media to be the easiest and most effective way to do it. Social media channels have become critical to the way our business works. SPW